One of the most common complaints I hear from women is that their men are not romantic enough. I guess these women do not realize that most men do not see romance the same way women do. These men feel that as long as they are providing security to their partner and not cheating, they are being good lovers.
On the contrary, many women tell me that if their husband is more romantic and sensitive towards them, they might even overlook his adultery or not providing financial or physical security. Michael Webb, a relationship expert, has this great book on how to be romantic in 101 ways. These are small ideas but have huge impact.