Desigual models in New York Fashion Week
If you go to Barcelona in Spain, one of the shops that you will notice everywhere, apart from Zara and Mango, is Desigual. Their apparel is funky and primarily targeted at fashionable people, so when they wanted to create a buzz for their brand in New York during the Fashion Week, they decided to parade them like the National Underwear Day with guys in boxers and girls in pink bras and colorful bikini panties.
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