Young mothers Julie Dix and Danielle Ayotte founded Taggies, Inc. after meeting in their toddlers' playgroup. Danielle immediately noticed the "blankie" Julie's toddler carried -- trimmed all around with satiny, colorful little "tags," the kind babies always seem to find and love to rub.

Now all the Hollywood celebrity moms are fans, including TV Guide Channel host Zoriana Kitt, Chandra Wilson, Tisha Campbell, Tia Carrere, Shirly Brener, Rena Sofer, Ming Na, Melina Kanakaredes, Malinda Williams, Kat Dennings, Jayneoni Moore, Dr. Linda Li ("Dr. 90210"), Kevin Weisman ("Alias"), Joey Fisher ('Til Death), Jean Louisa Kelly (Yes, Dear), MTV's Bill Bellamy, and Angela Bassett.