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Nathan
writes, "I am in the process of
developing keyword rich small websites that will
attract very targeted ads and through
search engine optimization, I can also receive
visitors looking for that information. Is this a
good strategy for building an
online publishing business?"
If you want to have a
real business that makes serious money that may
enable you to think annual income running into tens of
thousands of dollars get this idea out of your head that
you should
set up pages for search engines. My experience with
all of our websites that currently pull over 2 million
monthly visitors is that it is
human beings who visit your website, they are the
ones who
click on ads, recommend it to others, add it to
their favorites, sign up for newsletters and
link to it on their blogs. Each and every time those
are the people you should worry about. Never design
anything for a
search engine.
I mean how do you feel when you end up
on a page that is designed just to
generate ad revenue or has no
useful content? I expect that as a smart man you run
as fast as you can. Indeed there are a lot of novices on
the web and they
provide some income because they don't know much
about the web, but to
create long term success online, you need to do
everything for a human reader.
We use
WordPress for a few blogs but all other
pages are hand coded using FrontPage. Thus
linking to appropriate content is done manually
because that is the best way to send visitors to
additional related content. Typically that impresses
readers with the
wealth of content that we have and that not only
brings them back, it also
generates higher page views and
ad revenue.
Trust me the last thing on my mind is
SEO; I actually know next to nothing about it. I
consider myself and our staff to be good writers happy
to help our visitors. None of us have any technical
skills and I have only the very basis understanding of
the term SEO. |
