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Chelsea
Rippy, founder and CEO of Shade Clothing says, “I don’t
think there is a woman in this world that enjoys
shopping for swimsuits because it reminds you of all
of your problem areas." I am not sure if that is
always true - I bet
Eva Longoria or
Beyonce must enjoy it, but I agree that for vast
majority of us that is not the case.
That is why her
company has introduced a new
swimsuit line that has these specially designed
bottoms to
hold in
your tummy and sides, while the
swim tops fit loose enough to cover the high bottoms
and flatter your midsection. "These pieces honestly look
great on every body type,
which feels like a first for
swimsuits,”
she says. |
