Paris Hilton burger video ad sparks controversy

Paris Hilton thrives on controversy and in the world of advertising that is good. It is very likely that her latest commercial shot for Carl's Jr.'s Spicy BBQ Six-Dollar Burger may never be on the air, but it has served its purpose. The target audience of males 18-34 have already seen it some place other than their television.

So what is the big deal about the ad? Well, in the ad, Paris Hilton seductively washes a Bentley car, clad only in a skimpy bathing suit and stiletto heels, while a version of Cole Porter's "I Love Paris" plays in the background. Her moves throughout the commercial are any young man's fantasy. Even the way in which she bites the burger is meant to show something other than how delicious the burger is.

While the commercial has nothing really that would characterize it as inappropriate for television, but the United States, which is currently experiencing a wave of conservative values, the FCC may well ban it. Most such ads in Europe and many Asian countries are common fare on even daytime television.