Alfaparf brings Italian coutoure to America

Alfaparf, a company based in Milan, Italy, is taking hair design from the ordinary to the couture. Alfaparf is inspired by the couture fashion houses of Italy.

Products offered by Alfaparf include a complete range of salon hair color products, hair anti-aging balms, hair care lines dedicated to nutrition, curative ranges, color maintenance, and specific salon shampoos, conditioners, lotions, crèmes, masks, and styling products.

Its Hydratexture products not only allow hair designers to straighten and wave hair on the same head, but the system is simple enough to allow "ready to wear" formulas for everyday styling. Semí Dí Líno restores a healthy shine to dull hair.