uTube versus YouTube

Universal Tube & Rollform Equipment Corp, a small Ohio-based manufacturer that employs just 17 people, claims its website became a victim of YouTube's success after being engulfed by 68 million hits in August. It says the cost of maintaining its own website - utube.com - exploded when users mistook it for youtube.com, according to the Times. I can understand why that can be a problem but it seems that most of these guys just like the publicity of suing a large company. Just look at the number of idiots who sue Google.