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Trends among youth drive social change
Japanese society is finally changing

By MYNIPPON Team (with contribution from Kurt Hahn)

Well, that is what always happens anyway – but that has never been the case in Japan.  Japanese youth were expected to follow their elders.  That is how the society was structured.  Kids were guided by their parents, grandparents, and other family members at home, as long as they lived.  At work, as one climbed the corporate hierarchy there was always a superior who dictated where to go and how.  The orders had to be followed without questioning.  Questioning was not welcome and it was better to leave the system than to work to improve it from within.  

Japan, Inc. is dead.  The nuclear family is starting to become the norm.  The young have their own lives and they are breaking the rules.  If Japan, Inc. cannot guarantee them a job then they do not have to look like a typical salaryman or an OL.  They can bleach their hair any color they want and simply not wear navy blue suits and white shirts for the rest of their lives.  They do not have to learn to speak honorific Japanese – they can actually develop their own language which their peers understand.

  It all started with the puri-kura (Japanese name for ‘print club’ kiosk, where one can print one’s photo with a vast range of themes) generation.  The bands and the fashion houses supported this generation by providing all that they needed to make a statement of their freedom.  There was no need to go to a cram school if it didn’t matter what university you went to as long as it was not Todai or Waseda.  The mothers who devoted all their waking hours tending to their kids so that they could attend the best schools and then work for a large Japanese corporation were confronted with tough questions by their children. The new generation entering adulthood today is pretty impressive in terms of character, original thinking, and in having a questioning attitude.  They have the drive and the desire to do something constructive with their lives, but not in the traditional Japanese sense.

Photo of the nighttime view of the billboards and neon lights in Shibuya Tokyo JapanLook at the Japanese soccer team in the World Cup.  It represents a microcosm of what's happening socially.  The star players – Nagata and Ono – are the exceptions for their generation (24-25ish). These two are the first Japanese to go to Europe and perform at the highest levels.  However, the guys to watch out for are on the JV team, particularly just getting out of high school; a new generation in soccer, as in fashion and other areas, where the fire burns brighter than among youth just 5 years older.  This group sees new role models - in Nagata or Ono - to replace the useless role models of the Dankai fathers.

It's not to say Japan will compete in soccer on a global level. The point is that the cultural revolution in Japan post-1980 is accelerating, with creative expression in areas/fields not necessarily associated with Japanese people in the past.  The revolt by the Japanese youth has given birth to a Japan that appears foreign to the men and women who wanted to retire from their lifetime jobs and see their children doing the same.  There are far too many creative people in Japan today than there were just 10 years ago.  Young people are realizing that they can now pursue their dreams and passions and make a living too.  Surge in part-time jobs allows them to make just enough money to do what they really want – women who work only 9 months a year so that they can travel for 3 months or artists who work only a few hours a day so that they can paint.  The Internet is allowing them to find a market for their products so that they are not dependent on the convoluted distribution system in Japan to get their products to consumers. 

The part-time employees are not bound by other tough rules that most corporations impose – the dress code, the long working hours, participation in company activities beyond regular working hours to improve relationships – they can set their own schedules, wear whatever they wish, and stop working whenever they need a break.  Japan is suddenly a different world.  Many long-term residents and frequent visitors to Japan tell us that they see a big difference in Japan.  A lot more smiling faces, a relaxed society, and far too many creative people on the streets.  

Recommended links:  Implications on fashion industry     Ridiculous Japanese schools

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