I know the idea of makeup for men is scandalous because we have men that do not even want to use a moisturizer to soothe their skin after shaving their faces. If they even find out that a man applies makeup he will be immediately effeminate or metrosexual or even gay.
Having said that it is important to understand that makeup has a huge role to play and is one reason why women look so much better after applying makeup. What makeup does is cover up the imperfections in the skin that both men and women have. That is why, thanks to tens of thousands of dollars paid to Tiffanie White, Senator John McCain looks so much younger and handsome.