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Will you miss Viagra ads?

If you were too embarrassed to answer questions from your kid - "Dad, do you take Viagra? - you have some relief. Pfizer, the manufacturer of Viagra, says that Viagra ads will show up less often, later in the evening, and on programs not likely to be watched by children.

Pfizer has been one of the worst offenders for prescription drug advertising and has been warned by the FDA for misleading ads. The company is now promising that it will subject itself to greater scrutiny by the FDA. The recall of Bextra earlier this year by Pfizer may have been a reason for the change of heart since Viagra is the most advertising prescription drug on the market in the US.

The issue has gained relevance due to the number of lawsuits being filed against Merck and Pfizer after high-profile drug recalls. In an ongoing trial in Angleton, Texas, Carol Ernst is accusing that she asked her husband to discuss Vioxx with his doctor after seeing a Merck ad. Robert Ernst died soon after.

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