Bra size grows in England

According to latest statistics compiled by La Senza, a lingerie brand, English women are buying bras with bigger cup sizes. Sales of bras with DD and higher cup sizes have grown by one-third. Now an average woman in England wears the perfect 36C bra (the average size was 34B just ten years ago). What about small cup sizes? The growth is just 8%. That also means that women who wear A cup or AA cup bras can't find underwear for them.

So what could be the reason for this jump?

Of course, as awareness about wearing the correct bra has grown, women are more likely to wear the size that suits them better. The second hypothesis is the explosion in the number of breast augmentation procedures. And the third reason, is the growth in the number of overweight and obese women.