 Fayreform,
a British lingerie company, is the newest addition to the
stock at Gigi's Closet. Only recently available in the
United States (but very popular in Europe and
Asia-Pacific),
Fayreform has a tradition of providing
fashionable solutions for the bigger bust with cup
sizes C to J, a segment of the population largely ignored
by department stores. Fayreform is also known for
collections utilizing beautiful fabrics and handcrafted
embellishments including elaborate embroidery, velvet and
lace trims, as well as “designed to be seen” satin straps.Caroline Haegele, buyer
and co-owner of the boutique says that they are carrying
the Esteem collection (shown on the model on the left in the photo) which includes a richly trimmed
underwire full cup
bra and
matching bikini and thong in the hottest new
color, chocolate. Another hot collection is the Candid
full cup underwire in exquisite paisley embroidery, one of
Fayreform’s most popular styles. French knickers, commonly
called
boy shorts on this side of the pond, complete the
ensemble.
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